Billion Dollar Animation Industry

Billion Dollar Animation Industry

The Second Golden Age of Animation is creating enormous revenues from both box office gross to billions of dollars in sales generated by all manner of kids’ products spinning off from Intellectual Properties aimed at the kiddy market, products that range from the bizarre (Spongebob) to the sublime (Harry Potter).

When was the First Golden Age of Animation? This was a period in American animation history beginning in 1928 that began with the introduction of sound cartoons. It continued into the early 1960s when the introduction of this new medium of television animation drew audiences away from cinemas. It was during these years that an impressive number of Animation Properties came into being; such characters as Tom and Jerry, Superman, Woody Woodpecker, Felix the Cat as well as a huge range of Disney characters.

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Walt Disney’s first films; Snow White and the Seven Dwarfs and Bambi came into being during this era.

What then is the Second Golden Age of Animation? It is happening today. Traditional animation, called cell animation, had been the standard since the 1920’s. Very labor intensive, cell animation was the backbone of the Disney corporation production facility and other companies such as Hanna Barbera. The introduction of computers, while slow to take hold, has completely changed the face of animation production taking animation from two dimensional characters to three dimensional images that are more realistic, easier to manipulate and store and most importantly, are the backbone of the huge video gaming market.

Animated films have far outstripped other genres in home video and DVD sales in the last fifteen years with retail dollars now capturing 32% of total sales, far ahead of second place comedy at 20% according to the Producer To Producer Book, 2nd Edition. In recent years, the licensing and merchandising industry driven by animated television series targeted at children has performed beyond most industry expectations. An excellent case in point, the children’s craze, Pokemon, surpassed accumulated worldwide sales of $10.0 Billion by 2001. Licensing and Merchandising revenues are expected to exceed $100 Billion annually by the year 2010 fueled by such monster hits as Shrek 2 – $881 Million Dollars, Finding Nemo – $865 Million and The Incredibles – $624 Million to name just three.

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The target market for children’s television and films is the 50 million plus 4 – 12 year old North American kids whose buying power for toys, games and puzzles was approximately U.S.$13.4 billion per year in the nineties and now in excess of $200 Billion a year. The secondary markets are Europe, Asia and the Pacific region where North American companies have traditionally experienced success with many movie driven properties.

Kids buying power grew 12% over the 90’s and is expected to continue at a double digit growth rate well into the 2000’s. So dramatic was this growth of the Kids market that marketers dubbed the 90′s as the “Decade of the Child”.  In response to this phenomenon, more and more toys, clothes, food and entertainment products are being developed for this huge and growing market.  The companies involved in producing children’s live and animated productions have now identified this Kid’s market as the pot of gold at the end of the rainbow and now team up with toy companies and other manufacturers to exploit this lucrative ancillary market with an unimaginable number of products ranging from downloadable clips for cell phones to video games to social networking websites.

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Computer generated films are now the driving force behind the enormous jump in sales of toys, electronic games and the multitude of other products aimed at the kid and tween market. items.

What does the future hold in this new Golden Age of Animation? Producers, manufacturers, distributors and kids are always on the lookout for that next new product. What will that be? As usual, it’s anybody’s guess. Who would have thought that some years ago, adults would be fist fighting over something called Cabbage Patch Dolls? Whatever the next hit is, it will no doubt be spawned from the depths of a computer chip.

The Author and Associates

Michael Trigg is CEO of You N Me Productions Corp, a Vancouver Canada entertainment company. You N Me Productions has joint ventured with Media Kitchen I.N. Teractive and Worlds Away Productions Ltd of New York to produce a new children’s website entitled Greanwold’s World.

Resources

Greanwold’s World www.greanwold.com is the environment of Greanwold and his Minosaur friends, the newest children’s property in the kids international market place.

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Michael Trigg

http://www.articlesbase.com/movies-articles/billion-dollar-animation-industry-749076.html

Best Children Books- Storehouse of Knowledge and Fun

Children love to read books and get a sneak peak into the world of information and knowledge. These books are the most influential and effective means to motivate a child and instill in him the values and morals that help him lead a worthwhile life. They not only get informed and educated with the books but also get entertainment and joy. Since the early days of childhood, every human being begins to comprehend the teachings in the best children’s books. We all love the timeless tales from the ancient epics or folklore. These interesting stories give us important lessons of life.

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Since ages the fairy tales have attracted children. These stories have taught us small lessons like honesty, unity, sensibility etc through simple characters and interesting plots. We all love to read about the poor little girl Cinderella, who was ill-treated by her step sisters and mother. The way she meets a prince with help of a fairy godmother really appeals to us. Cinderella has been one of the most popular children books ever. It is considered one of the best selling children’s books.

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The Snow White and Seven Dwarfs is one of the most alluring fairy tales that talks about the beautiful girl and her extravaganza with seven kind dwarfs. The Pinocchio is a funny story about a long nosed boy and his perils & adventure. Another amazing tale from the world of fantasies is the Ugly Duckling which is a story about a cute little duckling that feels inferior due to its ugly appearance. She finally grows up to be a beautiful swan. The Red Ridding Hood is a naughty and adorable girl who faces different hurdles and a wild fox as she moves to her granny’s house.

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There are numerous stories like the Ginger Bread Man etc which have entertained the children across the world. The fairy tales are considered as one of the best children books of all times. Harry Potter series has also attracted children of different age groups. This book has become one of the most successful series of fantasy books that has achieved record sales.

A large number of exciting and enlightening books are available for the children. These days a number of online book stores are present on which the best selling children’s books are available at nominal prices.

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Adam Jaylin

http://www.articlesbase.com/childhood-education-articles/best-children-books-storehouse-of-knowledge-and-fun-375115.html

Snow white and seven dwarfs astrology. How accurate do you find it to be?

After extensive research I have developed an error free astrology/horoscope system.

It works this way.

Divide 12 with the number of the month you were born.
Add the remainder and the quotient.

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If you get
1 You are Bashful
2 You are Doc
3 You are Dopey (Bad news!)
4 You are Grumpy
5 You are Happy
6 You are Sleepy
12 You are Sneezy

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(If you are born in May, your number is 4, 12/5 quotient=2, remainder =2 so add 2+2)
The characteristics of each month is evident from the name.

All even months are governed by the International Space Station.
All odd months are governed by the GPS satellite of your region (Contact 50th Space Wing for Details)

Please let me know how accurate your observations are.

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Scary accurate (for me at least). I don’t believe in that junk but I got 6 and I do sleep ALOT! Too bad my sister came out to be 4 and she’s the sunniest person I know.

That still doesn’t debunk your system, however. Every single person identifies with everyone of these things. If my sister had calculated it herself she probably would have thought about how grumpy she can get, thus “proving” your system correct.

One more to note: my husband also came back 4 and you’re right…He’s an asss

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